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Monday, 22 October 2018 09:57

What Is The Difference Between Avaya Red and Avaya Blue?

It is not uncommon for consumers to get confused when trying to navigate the chaos of the unified communications industry. With many major technology evolutions, corporate buyouts, and other industry shifts occurring in the last few decades, keeping up with the technology is practically a full time job in and of itself. A common question we get from our business clients who operate on Avaya unified communication technology is what is the difference between Avaya Red and Avaya Blue? There’s even Avaya Purple thrown into the mix to make things even more complicated. No need to fret, though! We can help you understand what technology you have, what technology you need, and even how to make your technology work even more effectively.

So, let’s talk Avaya’s color coding.

The Colors Are Not A Household Name

One of the most difficult thing about color coding physical products is the inherent lack of red or blue on the Avaya systems our clients have. Even more difficult, when it comes to technology, the technicians who handle your equipment quite literally speak another language. When you hear people referencing Avaya Blue vs. Avaya Red, what you are actually hearing is technicians talking about two different systems made by two different companies before 2009.

A Brief History

Before 2000, a company called Lucent included what we now know as Avaya. Avaya made up the phone system division of Lucent’s business operation. In 2000, Avaya and Lucent separated and dissolved with the goal of improving shareholder value in the redevelopment of the companies. We saw everything that was previously recognized as Western Electric (AT&T) become Avaya Red, which pays homage to Avaya’s original red logo.

In this same time frame, tech giant Nortel went bankrupt. Avaya made an offer and acquired the enterprise, or phone system, division, that previously produced Nortel’s phone systems. In this acquisition, Avaya Blue was born, named as such to pay homage to Nortel’s corporate colors.

What Is The Difference Between Avaya Red and Avaya Blue?

When it comes to these two indicators, you are not necessarily looking at two unique products. Rather, you are looking at the result of turmoil in the unified communications industry that led Avaya to the top of so-called food chain.

To put it simply, Nortel and Lucent no longer exist, so it does not make sense to refer to the products that are still on the mark with those branded indicators. However, it also does not exactly make sense to refer to these products and solutions with Avaya as the singular brand. This confusion between legacy technology systems and the naming of them when an entirely different company now claims ownership is what led to the standard of Avaya Red and Avaya Blue identity language. It is not a different, better, or worse company, product, or offering, but, simply, a way to easily reference the sub-brand and the history of the mega-corporation Avaya is today.

If you have questions about your Avaya Red or Avaya Blue technology, contact the experts at High Country today. With many decades of experience, we’ve worked closely with these systems since their inception with the original developing corporations. You won’t find a company better suited to handle your legacy technology.


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