Building a positive customer experience is crucial to every call center. However, that’s often easier said than done. Between long waiting times, confusing menu options, and difficulty reaching the right person, many people feel frustrated throughout the process of seeking support via call centers. The key to changing that, and improving customer engagement, is through call center data analytics.
Cisco has recently announced their intent to acquire July Systems, who has been a long time partner of the organization. July Systems is a leading provider of innovative WiFi analytics technology that helps provide insights into customer behavior in interior environments. This collaboration means more actionable insights from real world data that can be used to provide an exceptional customer experience.